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A live, six-week sales accelerator for coaches ready to turn up the heat, get in front of more dream clients and create some serious sales momentum.

October 19th - November 27th, 2026

Full program access

Lifetime access to the curriculum

Weekly hotseat calls

Private community

Ongoing support 

Let's Find Out What Happens When You Turn The Dial All The Way Up.

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Save your seat today!

A live, six-week sales accelerator for coaches ready to turn up the heat, get in front of more dream clients and create some serious sales momentum.

October 19th - November 27th, 2026

Full program access

Lifetime access to the curriculum

Weekly hotseat calls

Private community

Ongoing support 

Let's Find Out What Happens When You Turn The Dial All The Way Up.

Rajitha Bharatan, Physiotherapist and Classical Indian Dance Teacher

"Three months after completing Unapologetic Sales, I’ve raised my rates, let go of clients who wouldn't pay my new rates and now I’m completely booked out with 49 students inside my programs. A year ago I would NOT have believed I would be here!”

★★★★★

From struggling to book clients to 49 students inside her program

You know the transformation you create is worth a premium price.

Your clients adore you and tell you how much they value your work.

And, you know there’s another level available to you. More clients. More visibility. More money. But every time you go to turn up the heat, your brain interjects and says...


You know you’re good at what you do.

You’ve already got that internal fire. Let’s see what happens when we pour some gasoline onto it.

What if the price is too high and they don’t think it’s “worth it?”

Maybe I need to sell more $2K offers before I can sell a $10K one?

Maybe I need to get my positioning right first?

Maybe I’m doing something wrong? Maybe I’m not quite there yet?

So you keep moving, but with one foot on the brake, waiting for some invisible milestone or permission slip to appear before you go bigger.

Things are "good" in your business, you've got clients who adore you, But you know you're capable of so much  more.

You’re an exceptional coach trapped in a mid-level brand. 

let me guess...

You're damn good at what you do and somehow you're still second-guessing your prices, overthinking your offers and wondering what to say when it's time to sell them.

You see coaches with half your experience soaring past you and you feel that drop in your stomach, wondering when it’s going to be “your turn.”

You’ve been told to post more, follow viral hacks, Fix your messaging, Build A funnel....until you Find the strategy that finally makes everything click. And yet...

The premium clients you know you could help aren’t consistently finding their way into your world.

Sales conversations still feel messier than they should because you’re never quite sure what to say or how to lead them.

You know your coaching is premium, but you’re still not sure how to articulate that value in a way that makes the right people want it.

You keep tweaking your offers and positioning because you want to feel sure before you really sell the shit out of them.

You’re ready to go bigger, sell more and make a heck of a lot more money—but you don’t quite feel as confident selling your work as you do delivering it.

HERE'S WHAT'S REALLY HAPPENING:

Part of you is still playing it safe.

Woman, you don't need more proof, to redo your entire offer suite or to have a whole new strategy in order to get the daily sales you crave. I think....

Waiting until you feel certain before moving.

Second-guessing the bigger price, offer or ask.

Not making the bold moves you know could change everything.

YOU’RE STILL:

When it comes to putting yourself out there, naming your price and selling your work, a part of you holds back.

Showing up online, but struggling to get in front of more premium clients.

You need to becomeway more unapologetic about promoting your brilliance.

INTRODUCING...

The Unapologetic Sales Method

A bold, activating way to show up and sell, so clients feel drawn to your energy and your offers, never pushed. 

The Unapologetic Sales Method

CURRENT REALITY

Second-guess your offers, pricing and positioning instead of boldly selling them

Inconsistent sales that make you question what’s actually working

Sales conversations that always end in an “I’ll think about it”

Messaging that doesn't fully articulate how good your work is

Leading with desire, calling people forward and building desire for your offers

Consistent income and a steady stream of people DMing you about your work 

Sales conversations you look forward to because you know you’re talking to ideal client ready to invest

Clear messaging that helps you stand out above the crowd and that articulates your unique genius

This is where we use The Unapologetic Sales Method to build desire and activate the yes before the sales conversation happens.

So when someone reaches out, you’re not starting from zero. They already want to work with you. Your job isn’t to convince them. It’s about helping the right person make a decision they already want to make.

Charging 1-2K and resenting every minute of it

Putting off the trip, the investment, the big yes because you can't trust that the income will come

Selling 5K-50K offers and wondering why you ever undercharged

Booking the trip. Saying yes to the opportunity. Because the money is coming and you know it.

IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • 

Save your seat today!

You mastered your craft. Now master the business of being bold about it.

PREMIUM COACH Positioning

Name your specific brilliance so people instantly get what you do. Stop being the internet's best-kept secret and start being sought out by premium clients actively looking for exactly what you offer.

Here’s what we'll do together:

Desire-Led Messaging

Create content that feels like you, speaks to premium clients, and gets them DMing you to buy. Speak to their deepest desires and future identity, not their pain.

 the Invitation Sales Strategy

Powerfully invite new clients into your offers so making the 10K+ investment feels like a gift rather than a pitch. No convincing, no pushing, no sage-cleansing afterward.

CRAFTING Irresistible Offers

Price, package, and position your stacked offers: programs, retreats, masterminds, VIP days, with full-body confidence and no second-guessing.

Break Through Visibility Fears

Show up as your full self online and stop overthinking what to say. Drop the fear of judgment and step into your voice, your power, and your leadership.

LOCK IN the Identity Shift

Rewire the beliefs: rejection, fear of failure, "who am I to charge that?" — holding you back from being fully seen and selling powerfully. Step into your next-level self, now.

Dee Montie, Spiritual Healer

★★★★★

“People are coming out of the woodwork, booking sessions, and seeing my posts! What happens when I use your prompts is like digging for gold in a cave of gold. It's endless genius. I needed this kick in the butt."

Elaine Zitner, Leadership Coach

★★★★★

“I'm finally getting it! This is all landing. Plus, I sold a $15k package and it felt so easy."

Rajitha Bharatan, Dance Teacher

★★★★★

“I did 2 of the 4 things you told us to do and I got 5 more clients into my program! I'm shocked. I can't believe it."

THIS IS NOT FOR YOU IF…

THIS IS FOR YOU IF…

Save your seat today!

Is this for you?

You’re an exceptional coach with real results and you know there’s another level available to you.

You want to know what to say—in your content, your DMs and your sales conversations—so selling feels a whole lot easier.

You know your work is premium and you’re ready to confidently sell it at a premium price.

You’re ready to get bolder—with your offers, your visibility, your sales and the goals you’re willing to claim.

You’re done waiting until your positioning, messaging or offer feels “perfect” before you sell the shit out of it.

You’re ready to stop hoping sales happen and know how to create them.

You’re brand new to coaching and still figuring out if you even want to be a coach.

You don’t have client results yet and you’ve never worked with real humans before.

You’re looking for another course to consume instead of actually implementing what you learn.

You want to wait until your offer, messaging and positioning are perfect before you start selling.

You want a magic strategy that brings clients to you without you actually having to show up fully online and make offers.

You’re not willing to get uncomfortable, try shit, get feedback and keep moving.

Get crystal clear on who your premium clients are, what they’re already looking for, and what makes them ready and willing to invest at a higher level.

Premium Clients

01

Here’s the full breakdown

Learn how to articulate the value of your work in a way that makes the right people recognize themselves, want the transformation and think, holy shit, I want this.

Desire-Led Messaging

02

Know what to say when someone is interested—from the first DM to the sales conversation, follow-up and offer—so you can confidently lead the sale without convincing or pushing.

Invitation-Based Sales

03

Build and price premium offers that reflect the depth of your work, and make sense for the clients you actually want to work with.

Premium Offers

04

Build a strategy for getting your work in front of more of the right people, so you’re not relying on the same audience, waiting for referrals or hoping someone magically finds you.

Visibility

05

Become the woman who makes offers, starts conversations, follows up, names her price and sells her work without making every yes or no mean something about her.

Sales Identity

06

Think of these six weeks as fuel on your fire.

This Round, We’re Doing It Together. 

We’ll work through it together, while you’re actually doing it.

You’ll be implementing, bringing your work to the live calls for coaching and feedback, and keep moving between sessions with Slack support.

Bring the offer you’re about to sell.

The messaging that isn’t quite landing.

The limiting belief you can't quite bust through.

The big idea you need a strategy for.

You’re already ready to go bigger. This is about giving your business, your offers, your messaging and your sales six weeks of focused momentum and implementing while you have me in your corner.

Take a look inside the program

Click to watch!

Wendy Batten, Retail Coach and Champion for Independent Shop Owners

“I’m getting so many leads and clients reach out to me after you light a fire under my ass. My sales conversations are better, I'm attracting better-fit clients, and I'm on an influential coach's podcast and teaching inside someone's group today because of the work we did together! 

I’ve been coaching for 10 years and have taken a lot of courses, so I hesitated before joining this one. I didn’t think I needed another sales program, but Unapologetic Sales hooked me, then surprised me and I totally recommend it."

★★★★★

Attracting so many more ideal clients

PAY IN FULL BONUS

The $10K
Cash Weekend

The exact 4-step cash injection strategy to generate fast cash without launching something new. Make 10K in a weekend.

Value $2,000

PAYMENT PLAN

Total Value: $12,000

Full program access

Save your seat today!

(3 monthly payments)

Lifetime access to the curriculum

Bonus: The Momentum Map

Bonus: The Premium Client Attraction playbook

Bonus: AI Sales and Content Prompts 

3 monthly payments of

The Core Program Value $8,000

The Bonuses Value $2,000

Pay-in-full bonus: The 10K Cash Injection Weekend

The 10K Cash Weekend Bonus Value $2,000

$387

PAY-IN-FULL

Total Value: $12,000

Full program access

Save your seat today!

(Best value)

Lifetime access to the curriculum

Bonus: The Momentum Map

Bonus: The Premium Client Attraction playbook

Bonus: AI Sales and Content Prompts 

Single payment of

The Core Program Value $8,000

The Bonuses Value $2,000

Pay-in-full bonus: The 10K Cash Injection Weekend

The 10K Cash Weekend Bonus Value $2,000

$997

Weekly hotseat calls

Private community

Ongoing support 

Weekly hotseat calls

Private community

Ongoing support 

INVESTMENT

If you have any questions about whether this program is for you or if you’re a right fit, please feel free to write me a note over on Instagram. I’m happy to chat to make sure this is the right decision for you. 

Hear from the woman inside Unapologetic Sales

Kayleigh Kennedy, mindset coach

Gabriela, wellness coach

Amy Banocy, spiritual coach

"Completely reignited my business."

"Smashed my limiting beliefs and back in action."

"Sold out my retreat and my group program."

MEET BECK

I built a personal coaching brand that's done over 2.5 million in part-time hours — selling 40K packages in the DMs, hosting sold-out retreats, and serving dream clients only. Not because I followed someone else's blueprint, but because I stopped trying to sell like everyone else and started selling like me.

I've lived the golden-handcuffs life and chose different. My work blends strategy with smashing limiting beliefs at lightning speed — because the tactics don't work if the identity underneath them doesn't match.

Unapologetic Sales is where you learn how to articulate the value of your work, attract premium clients and confidently sell high-ticket offers, so the way you sell finally matches how good you are at what you do.

If you're sick of not getting the results you know you're capable of, and you're ready to sell like an unapologetic woman who knows her worth, this is your room.


I'm Beck Keen — business mentor, sales coach, and former oil-and-gas exec turned multi-seven-figure founder.

It's six weeks from now.

You’ve spent six weeks putting some serious energy behind your business. You’ve been showing up, talking about your work, making offers, getting in front of new people and going after the clients you actually want.

Your messaging is landing. You know how to articulate the value of your work, and you’re no longer second-guessing every price, post or sales conversation.

You’ve signed three new clients. Sold out your group program. Sold your biggest package yet. And you finally made that audacious pitch you’ve been thinking about for months.

And the best part? You feel ON FIRE in your business.

You know what you're selling, who you want to work with, and sales are consistently flowing in.

Imagine what could happen if you kept this momentum going?!

That's what this program is for.

Now IMAGINE THIS.

Save your seat today!

Frequently Asked Questions

What times are the live calls?

Our live calls are Wednesdays at 1 PM Atlantic, beginning October 21st and running for six weeks.

Slack opens October 19th, so we can hit the ground running together.

How does the live round work?

You’ll get access to Module 1 immediately when you join.
From there, each module will drop a full week before its corresponding live call, giving you time to go through the training, implement it in your business, and bring your actual work, questions and sticking points to the call.

What if I can’t make a live call?

Every call will be recorded and added to your portal, and you’ll have lifetime access to the entire program.

You’ll also have Slack support throughout the six weeks, so missing a call doesn’t mean you’re on your own.

Is this a course or a coaching program?

Both.

You get the structure, frameworks and tools of a course, with the proximity, coaching and personalized feedback of a mastermind.

This round is designed to be implemented together—not consumed alone.

I’ve already been selling my coaching. Is this still for me?

Yes. In fact, that’s who this is built for.

This isn’t a beginner program about how to start a coaching business.

It’s for the coach who already knows she’s good at what she does and is ready for the way she positions, articulates and sells her work to finally match the level of it.

Will this help me get clear on my unique messaging?

Absolutely. Desire-led messaging is a core part of Unapologetic Sales, but you won’t just be learning how to write better messaging.

On our live calls and inside Slack, I’ll give you direct feedback on YOUR messaging so you can articulate what makes your work different, communicate the depth of what you do, and make it easier for the right people to understand why they want to work with you.

Bring me the post, the sales page, the offer. The message you can’t quite get right and I’ll help you.

Sales gets to be fun and easy. Let me show you how.

They find you 

01.

Your messaging speaks to them

02.

They’re ready to buy

03.

Your sales system is consistent

05.

You confidently close

04.

Save your seat today!