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A 6-week live program to turn your expertise into $5K–$50K offers you can confidently price, powerfully sell and consistently sign dream clients into.
October 19th - November 27th, 2026
Full program access
Lifetime access to the curriculum
Weekly hotseat calls
Private community
Ongoing support
Give Yourself Permission To Sell At The Level You Already Know Your Work Is Worth
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A 6-week “do it together” program to turn your expertise into premium offers you can confidently and consistently sell to dream clients.
October 19th - November 27th, 2026
Full program access
Lifetime access to the curriculum
Weekly hotseat calls
Private community
Ongoing support
Give Yourself Permission To Sell At The Level You Know Your Work Is Worth
Rajitha Bharatan, Physiotherapist and Classical Indian Dance Teacher
"Three months after completing Unapologetic Sales, I’ve raised my rates, let go of clients who wouldn't pay my new rates and now I’m completely booked out with 49 students inside my programs. A year ago I would NOT have believed I would be here!”
★★★★★
From struggling to book clients to 49 students inside her program
You know the transformation you create is worth a premium price.
The clients you have love you and tell you how much they value your work.
But articulating and selling that value with the same level of confidence? That’s where things get messy. Suddenly, your brain starts creating prerequisites.
You know you’re good at what you do.
You don’t need more proof. You need to become as confident selling your work as you are delivering it.
What if the price is too high and they don’t think it’s “worth it?”
Maybe I need to sell more $2K offers before I can sell a $10K one?
Maybe I need to get my positioning right first?
Maybe I’m doing something wrong? Maybe I’m not quite there yet?
And so you keep selling your offers for less than what you know they're worth, waiting for some invisible milestone to give you permission to go bigger.
Things are "good" in your business, you've got clients who adore you, But you know you're capable of so much more.
You’re an exceptional coach trapped in a mid-level brand.
let me guess...
You're damn good at what you do and somehow you're still second-guessing your prices, overthinking your offers and wondering what to say when it's time to sell them.
You see coaches with half your experience soaring past you and you feel that drop in your stomach, wondering when it’s going to be “your turn.”
You’ve been told to post more, follow viral hacks, Fix your messaging, Build A funnel....until you Find the strategy that finally makes everything click. And yet...
The premium clients you know you could help aren’t consistently finding their way into your world.
Sales conversations still feel messier than they should because you’re never quite sure what to say or how to lead them.
You know your coaching is premium, but you’re still not sure how to articulate that value in a way that makes the right people want it.
You keep tweaking your offers and positioning because you want to feel sure before you really sell the shit out of them.
You’re ready to go bigger, sell more and make a heck of a lot more money—but you don’t quite feel as confident selling your work as you do delivering it.
The issue isn’t you
You’ve become great at your work. But no one taught you how to sell it at the same level.
No wonder part of you holds back.
You don’t want to convince someone to work with you. You want the right people to already want it.
Market to their pain. Poke at what hurts.
Create urgency and scarcity, even when it’s fake.
Selling means convincing people.
Overcome their objections and close the sale.
You’ve been taught:
And a lot of what you have been taught about selling feels nothing like how you actually want to do business.
The answer isn’t to sell less.
It’s to sell differently.
There is another way
The Unapologetic Sales Method
A bold, activating way of selling, where clients feel pulled towards your energy, your work and your offers, never pushed.
The Unapologetic Sales Method
CURRENT REALITY
Second-guess your offers, pricing and positioning instead of boldly selling them
Inconsistent sales that make you question what’s actually working
Sales conversations that always end in a “I’ll think about it”
Messaging that doesn't fully articulate how good your work is
Lead with desire, call people forward and build genuine desire for your offers
Consistent income and a steady stream of people DMing you about your work
Sales conversations you look forward to because you know you’re talking to ideal client ready to invest
Clear messaging that helps you stand out above the crowd and that articulates your unique genius
This is where we use The Unapologetic Sales Method to build desire and activate the yes before the sales conversation happens.
So when someone reaches out, you’re not starting from zero. They already want to work with you. Your job isn’t to convince them. It’s about helping the right person make a decision they already want to make.
Charging 1-2K and resenting every minute of it
Putting off the trip, the investment, the big yes because you can't trust that the income will come
Selling 5K-50K offers and wondering why you ever undercharged
Booking the trip. Saying yes to the opportunity. Because the money is coming and you know it.
IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS • IMMEDIATE ACCESS •
You mastered your craft. Now master the business of selling it.
PREMIUM COACH Positioning
Name your specific brilliance so people instantly get what you do. Stop being the internet's best-kept secret and start being sought out by premium clients actively looking for exactly what you offer.
Here’s what we'll do together:
Desire-Led Messaging
Create content that feels like you, speaks to premium clients, and gets them DMing you to buy. Speak to their deepest desires and future identity, not their pain.
the Invitation Sales Strategy
Powerfully invite new clients into your offers so making the 10K+ investment feels like a gift rather than a pitch. No convincing, no pushing, no sage-cleansing afterward.
CRAFTING Irresistible Offers
Price, package, and position your stacked offers: programs, retreats, masterminds, VIP days, with full-body confidence and no second-guessing.
Break Through Visibility Fears
Show up as your full self online and stop overthinking what to say. Drop the fear of judgment and step into your voice, your power, and your leadership.
LOCK IN the Identity Shift
Rewire the beliefs: rejection, fear of failure, "who am I to charge that?" — holding you back from being fully seen and selling powerfully. Step into your next-level self, now.
THIS IS NOT FOR YOU IF…
THIS IS FOR YOU IF…
Is this for you?
You’re an exceptional coach with real results and you know there’s another level available to you.
You want to know what to say—in your content, your DMs and your sales conversations—so selling feels a whole lot easier.
You know your work is premium and you’re ready to confidently sell it at a premium price.
You’re ready to get bolder—with your offers, your visibility, your sales and the goals you’re willing to claim.
You’re done waiting until your positioning, messaging or offer feels “perfect” before you sell the shit out of it.
You’re ready to stop hoping sales happen and know how to create them.
You’re brand new to coaching and still figuring out if you even want to be a coach.
You don’t have client results yet and you’ve never worked with real humans before.
You’re looking for another course to consume instead of actually implementing what you learn.
You want to wait until your offer, messaging and positioning are perfect before you start selling.
You want a magic strategy that brings clients to you without you actually having to show up fully online and make offers.
You’re not willing to get uncomfortable, try shit, get feedback and keep moving.
Get crystal clear on who your premium clients are, what they’re already looking for, and what makes them ready and willing to invest at a higher level.
Premium Clients
01
Here’s the full breakdown
Learn how to articulate the value of your work in a way that makes the right people recognize themselves, want the transformation and think, holy shit, I want this.
Desire-Led Messaging
02
Know what to say when someone is interested—from the first DM to the sales conversation, follow-up and offer—so you can confidently lead the sale without convincing or pushing.
Invitation-Based Sales
03
Build and price premium offers that reflect the depth of your work, and make sense for the clients you actually want to work with.
Premium Offers
04
Build a strategy for getting your work in front of more of the right people, so you’re not relying on the same audience, waiting for referrals or hoping someone magically finds you.
Visibility
05
Become the woman who makes offers, starts conversations, follows up, names her price and sells her work without making every yes or no mean something about her.
Sales Identity
06
Think of these six weeks as fuel on your fire.
This Round, We’re Doing It Together.
We’ll work through it together, while you’re actually doing it.
You’ll be implementing, bringing your work to the live calls for coaching and feedback, and keep moving between sessions with Slack support.
Bring the offer you’re about to sell.
The messaging that isn’t quite landing.
The sales conversation you don’t know how to respond to.
The big idea you need a strategy for.
You’re already ready to go bigger. This is about giving your business, your offers, your messaging and your sales six weeks of focused momentum—and implementing while you have me in your corner.
Take a look inside the program
Click to watch!
Wendy Batten, Retail Coach and Champion for Independent Shop Owners
“I’m getting so many leads and clients reach out to me after you light a fire under my ass. My sales conversations are better, I'm attracting better-fit clients, and I'm on an influential coach's podcast and teaching inside someone's group today because of the work we did together!
I’ve been coaching for 10 years and have taken a lot of courses, so I hesitated before joining this one. I didn’t think I needed another sales program, but Unapologetic Sales hooked me, then surprised me and I totally recommend it."
★★★★★
Attracting so many more ideal clients
PAY IN FULL BONUS
The $10K
Cash Weekend
The exact 4-step cash injection strategy to generate fast cash without launching something new. Make 10K in a weekend.
Value $2,000
PAYMENT PLAN
Total Value: $12,000
Full program access
(3 monthly payments)
Lifetime access to the curriculum
Bonus: The Momentum Map
Bonus: The Premium Client Attraction playbook
Bonus: AI Sales and Content Prompts
3 monthly payments of
The Core Program Value $8,000
The Bonuses Value $2,000
Pay-in-full bonus: The 10K Cash Injection Weekend
The 10K Cash Weekend Bonus Value $2,000
$387
PAY-IN-FULL
Total Value: $12,000
Full program access
(Best value)
Lifetime access to the curriculum
Bonus: The Momentum Map
Bonus: The Premium Client Attraction playbook
Bonus: AI Sales and Content Prompts
Single payment of
The Core Program Value $8,000
The Bonuses Value $2,000
Pay-in-full bonus: The 10K Cash Injection Weekend
The 10K Cash Weekend Bonus Value $2,000
$997
Weekly hotseat calls
Private community
Ongoing support
Weekly hotseat calls
Private community
Ongoing support
INVESTMENT
If you have any questions about whether this program is for you or if you’re a right fit, please feel free to write me a note over on Instagram. I’m happy to chat to make sure this is the right decision for you.
Hear from the woman inside Unapologetic Sales
Kayleigh Kennedy, mindset coach
Gabriela, wellness coach
Amy Banocy, spiritual coach
"Completely reignited my business."
"Smashed my limiting beliefs and back in action."
"Sold out my retreat and my group program."
MEET BECK
I built a personal coaching brand that's done over 2.5 million in part-time hours — selling 40K packages in the DMs, hosting sold-out retreats, and serving dream clients only. Not because I followed someone else's blueprint, but because I stopped trying to sell like everyone else and started selling like me.
I've lived the golden-handcuffs life and chose different. My work blends strategy with smashing limiting beliefs at lightning speed — because the tactics don't work if the identity underneath them doesn't match.
Unapologetic Sales is where you learn how to articulate the value of your work, attract premium clients and confidently sell high-ticket offers, so the way you sell finally matches how good you are at what you do.
If you're sick of not getting the results you know you're capable of, and you're ready to sell like an unapologetic woman who knows her worth, this is your room.
I'm Beck Keen — business mentor, sales coach, and former oil-and-gas exec turned multi-seven-figure founder.
It's six weeks from now.
Your messaging is locked in. Your offers are priced at 5K-50K and you're not flinching. Your Instagram doesn't look like someone else's version of a coach — it looks like you, fully, and it's working.
You wake up to a DM from someone you've never heard of. They've been bingeing your content and they're ready to buy.
You feel excited about chatting with them. You don't panic or overthink your response. You use the Invitation Sales Strategy, you invite them in, and they say yes. Easy peasy.
You're clear and focused on what you need to do to move your business forward. You feel the deep value of your work and the price of your offers match. You feel great about your messaging, knowing what to say to artuculate your work.
You don't have to choose between a business that grows and a life that feels like freedom. You just have to learn to sell — unapologetically.
That's what this program is for.
Now IMAGINE THIS.
Frequently Asked Questions
What times are the live calls?
Our live calls are Wednesdays at 1 PM Atlantic, beginning October 21st and running for six weeks.
Slack opens October 19th, so we can hit the ground running together.
How does the live round work?
You’ll get access to Module 1 immediately when you join.
From there, each module will drop a full week before its corresponding live call, giving you time to go through the training, implement it in your business, and bring your actual work, questions and sticking points to the call.
What if I can’t make a live call?
Every call will be recorded and added to your portal, and you’ll have lifetime access to the entire program.
You’ll also have Slack support throughout the six weeks, so missing a call doesn’t mean you’re on your own.
Is this a course or a coaching program?
Both.
You get the structure, frameworks and tools of a course, with the proximity, coaching and personalized feedback of a mastermind.
This round is designed to be implemented together—not consumed alone.
I’ve already been selling my coaching. Is this still for me?
Yes. In fact, that’s who this is built for.
This isn’t a beginner program about how to start a coaching business.
It’s for the coach who already knows she’s good at what she does and is ready for the way she positions, articulates and sells her work to finally match the level of it.
Will this help me get clear on my unique messaging?
Absolutely. Desire-led messaging is a core part of Unapologetic Sales, but you won’t just be learning how to write better messaging.
On our live calls and inside Slack, I’ll give you direct feedback on YOUR messaging so you can articulate what makes your work different, communicate the depth of what you do, and make it easier for the right people to understand why they want to work with you.
Bring me the post, the sales page, the offer. The message you can’t quite get right and I’ll help you.
Fill out the form below and we'll notify you when door are open.
Unapologetic sales
Dee Montie, Spiritual Healer
★★★★★
“People are coming out of the woodwork, booking sessions, and seeing my posts! What happens when I use your prompts is like digging for gold in a cave of gold. It's endless genius. I needed this kick in the butt."
Elaine Zitner, Leadership Coach
★★★★★
“I'm finally getting it! This is all landing. Plus, I sold a $15k package and it felt so easy."
Rajitha Bharatan, Dance Teacher
★★★★★
“I did 2 of the 4 things you told us to do and I got 5 more clients into my program! I'm shocked. I can't believe it."