WHAT TO DO WHEN YOU WANT TO GROW YOUR BUSINESS: A 3-STEP GUT CHECK BEFORE MOVING AHEAD
At some point in your business journey, you’ll get to the point where you’ve built your website (can you say DIY?), you have a few clients, and you’re finally making money.
You’re out there, doing your thing, but you’re not exactly rolling in the cash.
It might be month-to-month at this point, and you may even have something else that’s paying the bills.
But what you DON’T have, is a ton of money to invest into your business – but you know you need to do something in order to grow, scale, and up level your revenue.
What next then? How can you grow (and make more money?)
Hire a web designer or an expensive copywriter? Go to a business conference? Pour a bunch of money into marketing?
WAIT! Not so fast.
Here’s what I would suggest before you put a bunch of money towards hiring out.
Do a gut check against this list, and make sure you’re doing all of this, already.
#1: YOUR BUSINESS IN TWO SENTENCES
Can you explain what you do in two sentences? Do you know exactly what you do and can you verbalize it? Can you say it with ease and confidence?
Are you really owning your product/service and able to translate it into words?
Because if it’s not clear to YOU, then it most certainly won’t be clear to your customers.
#2 YOUR CUSTOMER’S NEED
Is your messaging on point, on brand, and connected to your customers needs?
Does your website focus on you and what you’re passionate about, or does it focus on how you can help the customer? (There’s a difference here, and it comes down to your choice of words).
Of course you need to stay connected to your ‘why’, and to your own integrity, but if your customer can’t put herself inside of what you do, then you won’t be able to sell her anything.
Which leads me to my next point…
#3 SELLING WITH EASE
Is it super clear to your customers what you’re selling? Do you tell them what they’ll get from working with you, or do you make them guess?
Are your offers clearly outlined, easily defined, and does the customer understand how you’ll get her from A to B and what the outcomes will be?
Think about outcomes like this:
Outcomes show your prospective customers what some of the results are that they’ll get, as a result of working with you.
Look at the big picture here – what are some of the things people have gone on to do after you’ve worked together? What has shifted for them? Have they transformed or discovered something about themselves that was a result of working with you?
They need to be able to put themselves inside of what you do.
The more clear you are with what you do and how you do it, the easier it’ll be to attract your ideal clients.
And if you do that in your web copy, your social media posts, and within your conversations, the more clients you’ll attract and the more you’ll be able to do that thing that YOU came here to do.
Business aligment begins with YOU
Tap into that place that only you can, and work from there
YOUR TURN TO REFLECT:
Here’s a simple little exercise that you can do if you’re not feeling crystal clear:
Get super quiet, take some deep breaths straight into your belly, and ask yourself,
“Why am I here?”
“How can I serve?”
“What’s my message?”
Then grab a journal and take a few moments to capture your own thoughts, your own truths. That’s where the magic always begins.